“But my friends know, there are many Murat’s they deal with, such as the spouse, father, uncle, young man, manager/supervisor, industrialist, Turkish etc. Even they have different types, brave, impervious to the place of attack, with sarcastic characteristics depending on the situation. Do you think you’re any different?”
In this book, the prominent businessman Murat Ulker, who has transformed Yildiz Holding into a global company with more than 65,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health. Murat Ulker is the Chairman of the Board of Directors of pladis and Godiva, which includes United Biscuits, Ulker, Godiva, DeMet’s Company. You will read his views on various fields, from individual and social matters to culture and art.
In his writings, enriched with his observations and experiences based on the books he has read or the conferences he attended, Murat Ulker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.
We think this book, compiled from the articles that a successful businessman shares regarding his experiences and sources on his blog, will attract readers’ attention from all walks of life.
ABOUT THE AUTHOR
Murat Ulker was born in 1959. He graduated from the Management Department of the School of Administrative Sciences at Boğaziçi University, Istanbul.
Mr Ulker studied sector-specific subjects at international schools such as the American Institute of Baking (AIB) and Zentralfachschule der Deutschen Sußwarenwirtschaft (ZDS), serving an internship at American company Continental Baking. In three years, he visited nearly 60 biscuit, chocolate and food factories in the United States and Europe. He also worked on various projects for the International Executive Service Corps (IESC).
Mr Ulker joined Yıldız Holding in 1984 as a Control Coordinator. Over the following years he assumed the roles of Assistant General Manager, and then General Director. As a member of the Executive Committee and a Board Member of various companies in the group, he led a series of cornerstone investments.
In 2000 Mr Ulker became Chairman of the Executive Committee, serving as Chairman for eight years. In 2008 he became Chairman of the Board of Directors. As of January 29, 2020, Ulker continues to take an active role in companies affiliated to the holding as a Member of the Board.
Mr. Ulker is known for his interest in modern art and Islamic calligraphy. He
enjoys sailing and travelling with his wife and three children.
